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Apr 08
Let Tactics Dictate Strategy

By Gareth Burton Of all the quotes that I can recall from my trip to Silicon Valley then that was one that still rings in my ears to this day. To give you a bit of perspective we were fortunate enou...

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Apr 01
Before creating a marketing strategy

By Gareth Burton Clients often ask me about how we approach our sales and marketing, particularly online. Please note that I am an accountant, NOT a marketer so I certainly cannot claim to be an exp...

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Mar 26
It’s a world of difference when you drop the A.

What an earth does this headline mean? Let me tell you. I have spent the last 37 years working for ABB a multinational company in the power and automation sector. £20 billion turnover and around 135...

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